Predictably Irrational: The Hidden Forces That Shape Our Decisions, Hardcover
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Predictably Irrational: The Hidden Forces That Shape Our Decisions, Hardcover
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.
Predictably Irrational: The Hidden Forces That Shape Our Decisions, Hardcover
Toote nr: 21948862

Predictably Irrational: The Hidden Forces That Shape Our Decisions, Hardcover

Toote nr: 21948862

€ 37

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In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.
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What Stands Out

Expert Insights
This hardcover offers profound insights into human behavior and decision-making, drawn from rigorous research by a renowned behavioral economist, making complex concepts easily understandable for everyone.
Engaging Read
With captivating storytelling, the book transforms intricate theories into relatable scenarios, ensuring readers find both enjoyment and enlightenment in understanding the irrational forces at play in their daily choices.
Practical Application
Readers can apply the book's principles to improve personal and professional decision-making, empowering them to recognize hidden biases and enhance their understanding of consumer behavior in their environments.

Toote üksikasjad

Discover the Hidden Forces That Shape Our Decisions | Shop Predictably Irrational by Dan Ariely at Ubuy Estonia, a global online store. Available in Hardcover format.
Book formatHardcover
Fiction/nonfictionNon-Fiction
GenreBusiness & Investing
Pub date2009-05-19
Pages400
Reading levelGeneral
SubgenreConsumer Behavior
Series titleNo Series
Number in series9
Editionrevised, expanded Edition
PublisherHarperCollins
Original languagesEnglish
LanguageEnglish
Awards wonAxiom Business Book Awards (Business/Economics) (2009) (Commended)
Is collectibleN
IllustratorMinalima Ltd.
Binding typeCase Binding
Retail packagingSingle Piece
Assembled product height9.24 in (23.5 cm)
Assembled product weight1.25 lb (570 grams)
Bisac subject headingBusiness & Economics

Who Should Buy?

Suitable For
  • Behavioral Economics Students

    Ideal for students exploring behavioral economics concepts and understanding decision-making through psychological principles.

  • Business Professionals

    Beneficial for professionals seeking to implement insights into consumer behavior and improve marketing strategies.

  • Curious Readers

    Great for general readers interested in psychology, decision making, and the irrational factors influencing everyday choices.

Not Suitable For
  • Scientific Rigor Seekers

    Not suitable for those looking for strictly empirical research; it blends anecdotes with some empirical studies.

  • Hardcore Economists

    May disappoint purists in economics expecting traditional models; focuses more on psychology rather than pure economic theory.

  • Technical Readers

    Not ideal for readers requiring technical jargon or advanced theories; the content is more accessible and conversational.

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Predictably Irrational: The Hidden Forces That Shape Our Decisions, Hardcover

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Dr Dan Ariely All Books Editorial Review

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Plussid

  • Engaging and thought-provoking
  • In-depth exploration of decision-making
  • Accessible writing style
  • Real-life examples and studies
  • Offers practical insights

Miinused

  • Some concepts may feel repetitive.

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€ 37

Kui tellid kohe, saad toote kätte Reede, Juuli 10

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Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.

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Omadused ja eelised

  • Bestseller book by behavioral psychologist Dan Ariely
  • Challenges the assumption of making rational decisions
  • Revised and expanded edition provides valuable insights
  • Explains systematic and predictable irrational behaviors
  • Thought-provoking and highly entertaining
  • Inspired a hit NBC show The Irrational