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Predictably Irrational: The Hidden Forces That Shape Our Decisions, Hardcover
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In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.
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What Stands Out
Toote üksikasjad
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Pub date | 2009-05-19 |
| Pages | 400 |
| Reading level | General |
| Subgenre | Consumer Behavior |
| Series title | No Series |
| Number in series | 9 |
| Edition | revised, expanded Edition |
| Publisher | HarperCollins |
| Original languages | English |
| Language | English |
| Awards won | Axiom Business Book Awards (Business/Economics) (2009) (Commended) |
| Is collectible | N |
| Illustrator | Minalima Ltd. |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product height | 9.24 in (23.5 cm) |
| Assembled product weight | 1.25 lb (570 grams) |
| Bisac subject heading | Business & Economics |
Who Should Buy?
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Behavioral Economics Students
Ideal for students exploring behavioral economics concepts and understanding decision-making through psychological principles.
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Business Professionals
Beneficial for professionals seeking to implement insights into consumer behavior and improve marketing strategies.
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Curious Readers
Great for general readers interested in psychology, decision making, and the irrational factors influencing everyday choices.
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Scientific Rigor Seekers
Not suitable for those looking for strictly empirical research; it blends anecdotes with some empirical studies.
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Hardcore Economists
May disappoint purists in economics expecting traditional models; focuses more on psychology rather than pure economic theory.
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Technical Readers
Not ideal for readers requiring technical jargon or advanced theories; the content is more accessible and conversational.
TOOTE KIRJELDUS
Predictably Irrational: The Hidden Forces That Shape Our Decisions, Hardcover
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Dr Dan Ariely All Books Editorial Review
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Plussid
- Engaging and thought-provoking
- In-depth exploration of decision-making
- Accessible writing style
- Real-life examples and studies
- Offers practical insights
Miinused
- Some concepts may feel repetitive.
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€ 37
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Omadused ja eelised
- Bestseller book by behavioral psychologist Dan Ariely
- Challenges the assumption of making rational decisions
- Revised and expanded edition provides valuable insights
- Explains systematic and predictable irrational behaviors
- Thought-provoking and highly entertaining
- Inspired a hit NBC show The Irrational